The Importance of Reviews in Local SEO for Plumbing Companies
When someone in your area searches “plumber near me” or “boiler repair in [your town],” how do they decide which business to trust? They look at reviews.
In today’s digital world, online reviews are one of the strongest trust signals and a major factor in how well your plumbing business ranks in local search results, especially on Google Maps.
At Ste Boylan LTD, we work with tradespeople across the home improvement industry, helping them grow through smart, local-focused digital marketing. And when it comes to Local SEO, we can confidently say this: reviews matter more than ever.
Why Reviews Are a Key Part of Local SEO
Google wants to show users the most relevant, trusted businesses nearby. Reviews play a big role in how Google decides which businesses appear in the top 3 spots of the Local Pack (those top listings with a map).
Here’s why reviews are so powerful:
✅ 1. They Improve Your Google Rankings
The quantity, quality, and frequency of reviews impact your visibility. Businesses with consistent 5-star reviews and fresh feedback often appear higher in local search results.
✅ 2. They Build Trust Instantly
Before making a decision, most people read reviews. A plumbing company with 30+ 5-star ratings and real customer feedback is far more likely to get chosen over a competitor with few or no reviews.
✅ 3. They Boost Clicks and Conversions
Reviews aren’t just for show — they influence action. Positive ratings increase the chances someone will click your listing, visit your site, and ultimately book your services.
How to Collect Reviews the Right Way
Getting reviews isn’t complicated — but it does take consistency. At Ste Boylan LTD, we help our clients build review strategies that feel natural and are easy to manage.
Here’s how you can do it:
- ✅ Ask at the right time – After completing a job, while the customer is still happy
- ✅ Make it easy – Send them a direct Google review link via text or email
- ✅ Personalise the request – “Would you mind sharing your experience on Google to help other local homeowners?”
- ✅ Respond to every review – Thank your customers and use relevant keywords (e.g. “Thanks for the feedback on our emergency boiler repair service in Prescot!”)
Where Should Your Reviews Go?
While Google is the priority, having reviews on multiple platforms improves your overall local presence. These include:
- Trustpilot
- Checkatrade
- MyBuilder
- Yell.com
We help plumbing businesses manage their online reputation across all platforms, ensuring consistency and professionalism everywhere customers are looking.
Pro Tip: Turn Reviews into Content
Reviews can also be repurposed across your marketing channels:
- Add them to your website homepage or service pages
- Share them on social media with images from the job
- Turn them into testimonial videos or story posts
At Ste Boylan LTD, we help tradespeople like you turn every great job into great content — because word-of-mouth is even more powerful online.
Why Work With Ste Boylan LTD?
We’re not a one-size-fits-all agency. At Ste Boylan LTD, we specialise in digital marketing for tradespeople, including plumbers, gas engineers, and bathroom fitters. Our mission is simple: help you get found online, get more local leads, and grow without wasting money.
Our local SEO strategies include:
- Google Business Profile optimisation
- Review generation systems
- Location-specific website content
- Citation building and backlink support
- Monthly performance tracking
Final Thoughts: Reviews = Local Leads
If you're not actively collecting reviews, you’re not just missing out on trust — you're missing out on traffic, rankings, and enquiries. In the competitive plumbing industry, reviews are your edge.
Let Ste Boylan LTD help you build a reputation that ranks — and converts.
📞 Want more 5-star reviews and higher local rankings?
Contact Ste Boylan LTD today and let’s create a review strategy that fuels your growth.