The Importance of Google Reviews for Plumbers: A Guide to Getting More 5-Star Ratings
When it comes to choosing a plumber, customers don’t just rely on word of mouth anymore — they turn to Google reviews. These star ratings and comments can make or break your business’s reputation online. For plumbers looking to build trust and generate more local leads, mastering the art of online reviews is non-negotiable.
At Ste Boylan Ltd, we’re passionate about helping tradespeople in the home improvement industry grow their businesses through smart content marketing and local SEO strategies. Today, we're breaking down exactly why Google reviews matter — and how you can get more of them.
Why Google Reviews Matter for Plumbers
1. They Build Trust Instantly
Potential customers are far more likely to choose a plumber with a strong rating and glowing testimonials than one with little or no online presence. According to studies, over 90% of people read reviews before hiring a local service provider.
When homeowners see consistent 5-star ratings, they feel reassured that you're reliable, professional, and capable of doing the job right.
2. They Improve Local SEO
Google uses reviews as a ranking signal. The more positive, high-quality reviews you have, the more likely you are to appear in the Google Map Pack — the top three listings that show up for “plumber near me” and other local searches.
This means more visibility, more clicks, and ultimately, more jobs.
3. They Set You Apart from the Competition
Let’s say three plumbers appear in local search results. One has 52 reviews with a 4.9-star rating, another has 7 reviews, and the third has none. Who do you think the customer’s going to choose?
Google reviews give you a competitive edge – especially in a crowded market.
How to Get More 5-Star Reviews for Your Plumbing Business
1. Ask Every Happy Customer
The easiest way to get more reviews? Just ask. Most people are happy to leave a review if you’ve done a good job — they just need a little nudge.
- Send a quick follow-up text or email after a job
- Include a direct link to your Google review page
- Use friendly language like:
“Thanks for choosing us today – if you were happy with the service, would you mind leaving us a quick Google review? It really helps us grow!”
2. Make It Easy
The fewer clicks a customer has to make, the more likely they are to follow through. You can:
- Create a QR code linking directly to your review page
- Add the link to your invoices or job completion forms
- Include it on your business card or van signage
At Ste Boylan Ltd, we help our clients build automated systems to request reviews effortlessly, saving time and boosting results.
3. Respond to Every Review (Even the Bad Ones)
Google likes to see engagement. Replying to reviews – whether positive or negative – shows that you care about your customers.
- For positive reviews:
“Thanks for the great feedback, [Customer Name]! We really appreciate your support.”
- For negative reviews:
- Stay calm, professional, and offer to resolve the issue. This demonstrates accountability and builds trust with future clients.
4. Turn Great Service into Great Content
Use your best reviews as social proof in your marketing:
- Share them on social media
- Add them to your website
- Turn them into case studies or testimonials
This strengthens your brand and reinforces the quality of your work.
How Ste Boylan Ltd Can Help
Getting reviews is just the start — knowing how to leverage them is where the real magic happens. At Ste Boylan Ltd, we work with plumbers and other tradespeople to create review campaigns, automate the process, and use positive feedback to fuel their content marketing and SEO strategies.
From review request templates to reputation management, we help you get noticed, trusted, and hired.
Final Thoughts
In the world of plumbing, your reputation is everything. Google reviews not only help you rank higher, but they also help customers choose you over the competition.
If you’re a plumber looking to build trust and grow your business, don’t leave reviews to chance. Let Ste Boylan Ltd show you how to make them work for you.
📞 Call us at 01744 636574
🌐 Visit www.steboylan.com
📧 Let’s grow your reputation — and your customer base — together.