If you own a plumbing business, ranking on Google’s first page is essential for attracting more customers. Most homeowners and businesses searching for plumbing services rarely go past the first few search results, so if your website isn’t ranking well, you’re missing out on valuable leads.

At Ste Boylan Ltd, we specialise in SEO and content marketing for tradespeople in the home improvement industry, helping businesses like yours rank higher on search engines and generate consistent leads online.

In this guide, we’ll walk you through the key SEO strategies to help your plumbing website rank higher on Google and dominate local search results.

Why SEO is Important for Plumbers

Search Engine Optimisation (SEO) is the process of improving your website so that it appears higher in Google search results when potential customers search for services like:

🔹 “Emergency plumber near me”

🔹 “Boiler repair in [your town]”

🔹 “Affordable plumbing services UK”

A well-optimised plumbing website can:

✅ Increase visibility and attract more local customers

✅ Generate high-quality leads without paying for ads

✅ Build trust and authority in your local area

Now, let’s dive into the best strategies for ranking your plumbing website on Google.

1. Optimise Your Google Business Profile (GBP)

Your Google Business Profile (GBP) (previously Google My Business) is one of the most important ranking factors for plumbers. It helps you show up in local searches and Google Maps, making it easier for potential customers to find and contact you.

Steps to Optimise Your GBP for Higher Rankings:

✔️ Ensure your business name, address, and phone number (NAP) are accurate

✔️ Choose the right business categories (Plumber, Emergency Plumber, Boiler Installation)

✔️ Add high-quality photos of your work, team, and van

✔️ Encourage happy customers to leave 5-star reviews

✔️ Regularly post updates, offers, and service highlights

📢 Pro Tip: Ste Boylan Ltd can help you craft engaging GBP posts to keep your profile active and boost local rankings.

2. Target the Right Keywords

If you want your website to rank on Google, you need to optimise it for the exact keywords your customers are searching for.

Best Keywords for Plumbing Websites:

🔹 “Emergency plumber in [your town]”

🔹 “Boiler installation cost UK”

🔹 “Blocked drain repair near me”

🔹 “Gas Safe registered plumber [location]”

🔹 “Plumbing and heating services in [your area]”

Where to Use These Keywords:

• Homepage and Service Pages
• Meta Titles & Descriptions
• Image Alt Text
• Google Business Profile
• Blog Content

At Ste Boylan Ltd, we specialise in SEO-friendly content creation to help plumbing websites rank for these high-intent keywords.

3. Create Location-Specific Service Pages

If you serve multiple areas, having dedicated location pages can help you rank for local searches. Instead of just one “Plumbing Services” page, create pages like:

✅ “Plumbing Services in Liverpool”

✅ “Emergency Plumber in Manchester”

✅ “Boiler Repair in Chester”

Each page should include unique content, location-specific keywords, and a Google Map embed.

4. Publish SEO-Optimised Blog Content

Google loves fresh content, and blogging is one of the best ways to boost your rankings and attract more visitors.

Best Blog Topics for Plumbers:

📌 “How to Unblock a Sink: A Plumber’s Guide”

📌 “When Should You Call an Emergency Plumber?”

📌 “Why Is My Boiler Losing Pressure?”

📌 “5 Signs You Need a New Boiler”

📌 “How to Prevent Frozen Pipes in Winter”

By answering common customer questions, you increase website traffic and build trust with potential clients.

📢 Pro Tip: At Ste Boylan Ltd, we create high-quality, SEO-friendly blog content that helps plumbing businesses rank higher and attract more leads.

5. Build High-Quality Backlinks

Backlinks (links from other websites to yours) are a key ranking factor. Google views backlinks as a sign of trust and authority, helping you rank higher in search results.

How to Get High-Quality Backlinks:

🔗 Get listed on local directories (Yell, Checkatrade, TrustATrader)

🔗 Partner with local businesses (e.g., electricians, builders) and exchange links

🔗 Write guest posts for home improvement blogs

🔗 Sponsor local events and get featured on their websites

At Ste Boylan Ltd, we help plumbing businesses secure valuable backlinks to improve their domain authority and rankings.

6. Improve Website Speed & Mobile Friendliness

Google prioritises fast, mobile-friendly websites. If your site loads slowly, visitors will leave, increasing your bounce rate and negatively affecting your rankings.

How to Optimise Website Speed:

⚡ Compress images to reduce file sizes

⚡ Use a mobile-friendly website design

⚡ Enable browser caching

⚡ Ensure your site is HTTPS-secure

🚀 Need help? Ste Boylan Ltd offers website audits and optimisation to ensure your plumbing website meets Google’s best practices.

7. Use Schema Markup for Rich Snippets

Schema markup is a technical SEO feature that helps Google understand your business better. It enables your business to appear in featured snippets, reviews, and FAQs on search results.

For plumbing businesses, schema markup can display:

✔️ Business hours, services, and contact details

✔️ Customer reviews and ratings

✔️ FAQs directly on Google’s search page

8. Get More Customer Reviews (Boost Local SEO)

Google prioritises businesses with lots of positive reviews. Having genuine 5-star reviews improves your credibility and local search rankings.

How to Get More Reviews:

✔️ Ask satisfied customers to leave a Google review

✔️ Send a follow-up email with a direct review link

✔️ Offer a small discount for customers who leave feedback

📢 Pro Tip: Ste Boylan Ltd can help you build a review strategy to increase your Google rating and SEO performance.

Rank Your Plumbing Website with Ste Boylan Ltd

SEO isn’t a quick fix—it’s a long-term investment that can generate consistent leads for your plumbing business. However, managing SEO alongside running a business can be challenging and time-consuming.

That’s where Ste Boylan Ltd comes in. As dedicated content marketers, we help tradespeople in the home improvement industry rank higher on Google and attract more customers through expert SEO strategies.

✅ Want to improve your rankings? Contact us today at www.steboylan.com or call to discuss how we can help your plumbing business grow.

🚀 Get ahead of your competition with expert SEO and content marketing!