How to Leverage Trending Topics for Your Trade Contractor Business

Dec 05, 2024

In today’s digital-first world, keeping your trade contractor business relevant is essential. One of the most effective ways to boost your online visibility, connect with potential clients, and build trust is by leveraging trending topics. By tying your content and marketing efforts to what’s currently popular, you can position your business as relevant, approachable, and forward-thinking.

This blog explores how to leverage trending topics for your trade contractor business to enhance engagement and generate more leads.

1. Understand What’s Trending in Your Industry

The first step to leveraging trending topics is knowing what’s relevant to your target audience. Here’s how you can stay updated:

Monitor social media platforms: Use tools like Twitter's Trending section or Instagram hashtags to identify what’s popular.
Follow industry news: Keep an eye on construction and home improvement publications to spot emerging trends.
Use Google Trends: Search for terms like "home renovation trends UK" or "smart home technologies" to see what’s gaining traction.

For example, if sustainable building materials are trending, you can create content showcasing how your business incorporates eco-friendly practices.

2. Create Content Around Seasonal Trends

Seasonal changes often drive interest in specific types of projects, making them an excellent opportunity for contractors.

In the spring, focus on outdoor projects like landscaping or patio installations.
In the autumn, promote weatherproofing services such as roof repairs or insulation upgrades.
During the holidays, highlight quick renovations or home improvement gift ideas.

Example:

"Prepare Your Home for Winter: Essential Roof Repairs to Keep the Cold Out."

Aligning your services with the season ensures your business stays relevant year-round.

3. Tie Your Services to National and Local Events

Major events, whether national or local, provide a great opportunity to make your business part of the conversation.

Use events like National Home Improvement Month to promote your services with targeted content.
Highlight local festivals, charity events, or sports matches where your business is involved, e.g., sponsoring a community event.

Example:

"Supporting [Local Event]: How [Your Business Name] Helps Build Stronger Communities."

These tie-ins showcase your connection to the community and build goodwill.

4. Jump on Social Media Trends

Social media trends are a fast-paced but rewarding way to reach a broader audience.

Participate in viral challenges or trending hashtags that align with your business.
Create Instagram Reels or TikTok videos showing your team in action, paired with trending audio.
Share relatable memes or humorous content tailored to the trade industry.

Example:

Use a popular TikTok sound to create a time-lapse video of a renovation project, captioned:

"When the client says, ‘We’re not in a rush,’ but calls for an update every day."

This approach humanises your brand while increasing reach.

5. Position Your Business as an Expert on Emerging Trends

Emerging trends in construction and home improvement can position your business as forward-thinking and innovative. Examples include:

Smart home technology: Offer tips on integrating smart systems during renovations.
Sustainable building: Highlight your use of eco-friendly materials and practices.
Energy-efficient solutions: Promote services like solar panel installation or insulation upgrades.

Example:

"5 Ways Sustainable Building Practices Can Add Value to Your Home."

By providing insights into these trends, you attract clients looking for modern solutions.

6. Use Trending News Stories to Spark Content Ideas

Current events related to construction, housing, or the economy can serve as inspiration for your content.

If a government scheme like Help to Build is in the news, create a blog explaining how homeowners can benefit and how your services fit in.
Share your perspective on news stories affecting the industry, such as rising material costs or new building regulations.

Example:

"How the New Building Regulations Will Impact Home Renovation Projects in [Your Location]."

Tying your content to newsworthy topics shows your audience you’re informed and reliable.

7. Collaborate with Influencers or Industry Partners

Partnering with influencers or businesses that are part of trending topics can boost your credibility and expand your reach.

Work with local interior designers, architects, or suppliers to create joint content.
Invite influencers to showcase your projects on their platforms.

Example:

"Partnering with [Influencer/Designer Name]: Bringing the Latest [Trend] to Life in [Your Location]."

Collaborations demonstrate your expertise while reaching new audiences.

8. Incorporate Trending Keywords into Your Content

When creating content around trending topics, optimising it with relevant keywords ensures it reaches the right audience.

Use tools like SEMrush or Google Keyword Planner to identify trending search terms.
Incorporate long-tail keywords such as "best smart home upgrades 2024" or "eco-friendly home renovation ideas UK."

This SEO strategy helps your content rank higher and attract more organic traffic.

9. Promote Your Content Strategically

Once you’ve created content around a trending topic, ensure it reaches the right audience:

Share blog posts and videos on your website and social media channels.
Use paid advertising on Facebook or Instagram to target specific demographics.
Send newsletters to your email list highlighting the topic.

Example:

"Discover the Latest Home Improvement Trends for 2024: [Link to Blog]."

A well-promoted piece of content ensures maximum visibility and lead generation.

10. Stay Authentic and Relevant

While jumping on trends can be beneficial, it’s essential to remain authentic. Only engage with topics that align with your brand values and expertise.

Avoid controversial or unrelated topics that could alienate your audience.
Focus on providing value rather than chasing every trend.

For example, if your business specialises in traditional building methods, focus on trends like restoring period properties rather than modern tech.

Final Thoughts

Leveraging trending topics is a smart way to keep your trade contractor business visible, relevant, and engaging. Whether it’s through seasonal content, industry trends, or social media challenges, aligning your marketing efforts with what’s current can help attract new clients and build trust.

Start by selecting trends that resonate with your brand and target audience, then create high-quality content that showcases your expertise. With consistent effort and strategic promotion, you’ll see your business thrive in an ever-changing digital landscape.

Need help developing a content marketing plan tailored to your trade contractor business? Contact us today for expert advice!