Best Local SEO Strategies for Trades Businesses

Best Local SEO Strategies for Trades Businesses

Jan 01, 2025

Grow Your Trades Business with Proven Local SEO Tips

In the competitive world of trades and home improvement, having a strong online presence can be the difference between a fully booked schedule and an empty inbox. Ste Boylan Ltd, a dedicated digital marketing agency specialising in content marketing for tradespeople, is passionate about helping businesses like yours thrive. Let’s explore the best local SEO strategies to boost your visibility and attract more local customers.


Why Local SEO Matters for Trades Businesses

When potential customers search for a “plumber near me” or “electrician in [your town],” you want your business to show up at the top of the search results. That’s where local SEO comes in. Optimising for local search ensures your business is visible to people in your area who are actively looking for your services.

At Ste Boylan Ltd, we understand that tradespeople need straightforward, effective strategies that deliver results. Here are the best local SEO tactics to grow your business.


1. Optimise Your Google Business Profile

Your Google Business Profile (formerly Google My Business) is crucial for local SEO. It’s often the first thing potential customers see, so make sure it’s fully optimised:

  • Complete All Details: Include your business name, address, phone number (NAP), business hours, and service areas.
  • Add Keywords: Use relevant keywords in your description, such as “plumber in Liverpool” or “local electrician in Manchester.”
  • High-Quality Photos: Upload images of your recent projects, your team, and your work vehicle to build trust.
  • Collect Reviews: Encourage happy customers to leave positive reviews and respond to them promptly.

A well-maintained Google Business Profile can significantly improve your local rankings and make it easier for customers to contact you.


2. Create Location-Specific Service Pages

If you serve multiple areas, create dedicated pages for each location you cover. For example:

  • “Plumbing Services in Manchester”
  • “Bathroom Renovations in Liverpool”

These pages should include relevant keywords and offer valuable content specific to each area. Ste Boylan Ltd can help craft engaging, optimised content that appeals to your local audience and improves search engine rankings.


3. Consistent NAP (Name, Address, Phone) Across the Web

Consistency is key. Ensure your business information is the same across:

  • Your website
  • Google Business Profile
  • Online directories (Yell, Checkatrade, MyBuilder)
  • Social media profiles

Inconsistencies can confuse search engines and hurt your local SEO. Ste Boylan Ltd can audit your online presence to ensure your NAP details are consistent across all platforms.


4. Publish Local Content on Your Website

Regularly posting blog articles and updates can position you as an authority in your trade. Ideas for local content include:

  • Case Studies: Showcase successful projects in different areas.
  • How-To Guides: Offer tips on common problems your customers face.
  • Industry News: Share updates or changes in local regulations affecting home improvement.

By focusing on local keywords and topics, your content will attract potential clients and improve your SEO.


5. Optimise Your Website for Mobile

Many customers search for trades services on their phones. If your website isn’t mobile-friendly, you risk losing leads. Key elements to consider:

  • Fast Loading Times
  • Easy Navigation
  • Clickable Phone Number and Contact Forms

Ste Boylan Ltd ensures trades businesses have professional, mobile-optimised websites that convert visitors into customers.


6. Build Local Backlinks

Local backlinks (links from other websites to yours) boost your site’s authority. Ways to earn local backlinks include:

  • Partnering with local businesses and suppliers.
  • Getting listed in local business directories.
  • Collaborating with community events or sponsorships.

Backlinks signal to search engines that your business is reputable and trusted locally.


7. Encourage and Respond to Customer Reviews

Reviews are essential for building trust and improving local SEO. Encourage satisfied customers to leave reviews on:

  • Google
  • Facebook
  • Trade directories (Trustpilot, Checkatrade)

Responding to reviews, both positive and negative, shows you value customer feedback and helps your local SEO rankings.


8. Use Social Media to Boost Local Presence

Platforms like Facebook and Instagram are powerful for trades businesses. Post:

  • Before-and-after project photos.
  • Customer testimonials.
  • Updates about your services and offers.

Engage with local communities and groups to build awareness of your business.


Partner with Ste Boylan Ltd for Local SEO Success

At Ste Boylan Ltd, we specialise in helping trades businesses in the home improvement industry dominate their local markets. Our expertise in content marketing and SEO means you can focus on what you do best — delivering quality workmanship — while we handle your online growth.


Ready to grow your trades business with local SEO? Contact Ste Boylan Ltd today at www.steboylan.com or call 01744 636574. Let’s work together to get your business in front of more local customers and drive real results.